Tourists are urged to see more of Yorkshire

Stunning scenery together with North Yorkshire’s gastronomic delights, historic market towns and other attractions are to be marketed to tourists visiting York in a bid to encourage them to see more of the region on their travels.
York City Centre and MinsterYork City Centre and Minster
York City Centre and Minster

Celebrity chefs such Malton’s James Martin, Andrew Pern of the Star Inn and Antonio Carluccio, are not the only ones in the know about the beauty and gastronomic powers of North Yorkshire according to tourism bosses. Now a new campaign promoting York as the perfect touring base will be launched this week in a bid to encourage anyone considering a short break in York to book a two-centre stay in both the historic city and Ryedale.

Kate McMullen, Head of Visit York, said: “Once visitors arrive into York, they often tell us two or three days is just not enough time to see everything. Castle Howard, for example, is often on their list of places to visit and Yorkshire’s gastronomy is gaining world-wide attention.

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“This new promotion will help us to raise awareness of breathtaking scenery in the North York Moors national park, right on our doorstep, building on the legacy of the Tour de France and encouraging our visitors to stay longer and explore yet more.”

Ryedale already attracts five million visitors annually; its top three attractions are Flamingo Land, the North Yorkshire Moors Railway and Castle Howard and the area also boasts two Michelin star restaurants; the Star Inn at Harome and the Black Swan at Oldstead.

Coun Linda Cowling, the leader of Ryedale District Council said: “Ryedale is a perfect touring base to explore the surrounding landscape and its tranquil scenery complements the splendour of York perfectly.”

In addition to York’s attractions, shops and restaurants, Visit York’s Beyond York marketing campaign will promote stunning scenery in the Howardian Hills Area of Outstanding Natural Beauty (AONB), historic market towns such as Helmsley, Malton and Pickering and North Yorkshire’s traditional villages, as well as the area’s country pubs, attractions, accommodation and local festivals such as Malton’s Food Lovers event.

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Campaign tactics will include feature pages on www.visityork.org/beyond, with itinerary ideas for how to get around North Yorkshire and a social media campaign using the hashtag #yorkandbeyond. This two-pronged campaign will also encourage visitors to Ryedale to include a day in York as part of their countryside stay.

A brand new exhibition area promoting Ryedale has also been set up at York’s Visitor Information Centre, in Museum Street, in York. Statistics show 1.8 million of the 7 million visitors staying in York annually now visit other destinations across Yorkshire as part of their visit and this new campaign is designed to capitalise on this.

Christine Cookman, Chairman of the Howardian Hills AONB Advisory Committee, said: “The Howardian Hills have always had historic links to York.”

Malton was recently declared Food Capital of Yorkshire by Antonio Carluccio, while celebrity chef James Martin, returned to his home town of Malton two years ago to take up his role as executive chef at the Talbot Hotel.