Chris Flint is believed to be from the Middleton area, and died when his grey BMW M Sport mounted a roundabout on the A638 Great North Road in Doncaster.
The car, which was heading towards Wakefield, ended up on the opposite side of the roundabout after colliding with a number of road signs.
A 23-year-old female passenger was taken to hospital with serious injuries, but Chris was pronounced dead at the scene.
According to his Facebook page, Chris was self-employed and a former pupil of the now-closed Merlyn Rees High School in Belle Isle.
His local football team, New Middleton FC, paid tribute to him with a minute's applause before their match last night.
Chris's cousin Aliesha Flint said:
"Today we lost a big part of the Flint family. Absolutely heartbroken and lost for words."
His friend Kyle Broadbent added:
"Well today I lost a true friend. I can’t describe in words how I feel I am heartbroken, it just does not seem real but it is. You could not have met a better guy, he was one-in-a-million. Just knowing that now I won’t ever be able to ring you to have a laugh and not see you again breaks my heart even more. Life is too short and you never know what is round the corner."