TV show winner Stacey swaps jungle for Iceland

I’m A Celebrity... Get Me Out of Here! winner Stacey Solomon has been unveiled as the new face of Iceland.

The star, who rose to fame when she reached the final of the 2009 X Factor, will appear in the supermarket chain’s advertising campaign later this year.

She said: “I still can’t believe it. And I have always been such a big fan so it feels perfect. Wahoo!

“I can’t wait to get started and shoot the ads.”

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Other stars who have appeared in advertisements for Iceland include Jason Donovan and Kerry Katona, who was dropped in 2009 following allegations that she took cocaine. The former Atomic Kitten singer, who has endured a long battle with alcohol and drugs, fronted the campaigns for four years.

Iceland Foods’s executive director, Nick Canning, said Solomon, who was crowned Queen of the Jungle in the ITV1 show last year, would be a “great ambassador” for the stores.