INTRIGUE and instant recognition are the vital ingredients of the most successful digital advertising campaigns, according to the winner of the inaugural Yorkshire Post Digital Design Agency of the Year award.
Guy Sharman, creative director at Twentysix, said intrigue is one way to get a message across for some clients, but others prefer instant recognition in their campaigns.
Twentysix, which has offices in Leeds, London, New York and Singapore, won the award for its Movember brief.
Movember is the moustache-growing charity event held during November each year that raises funds and awareness for prostate cancer and testicular cancer.
Judges said the winning entry was a “humorous, engaging and interactive campaign, memorable and effective in highlighting the point of the charity event”.
The brief won a free online campaign of 1m ad impressions across Johnston Press’s Yorkshire network, a trophy and a magnum of champagne.
Leeds-based Gratterpalm was highly commended for its Asda brief promoting a baby and toddler event and won a runners-up prize of a free online campaign of 250,000 ad impressions and a bottle of champagne.
Enjoy Digital and Savvy, both based in Leeds, were shortlisted for their digital campaigns for Yorkshire County Cricket Club and Morrisons.
“Congratulations to the winner and to all who took part,” said Helen Oldham, managing director of Johnston Press Yorkshire, publisher of the Yorkshire Post.
It was a good week for Twentysix, which was named in last year’s Sunday Times 100 Best Small Companies to Work For.
The agency, which employs 108 people, was named as one of just six digital suppliers nationwide on the Government’s procurement service for digital marketing.
Gail Dudleston, chief executive, said: “Winning a place on such a prestigious framework contract, against so much talented competition, is a significant achievement in itself.
“It is great to be government-vetted and especially against such stringent criteria.
“Our very talented team has plenty to celebrate. We are looking forward to working with government departments on a range of innovative digital projects, and drawing upon the skills across the agency and also across our specialist divisions of mobile and search.”