Growth industry for Waitrose

Supermarket Waitrose is branching out with the launch of a 6,000-strong gardening range designed to help customers grow their own flowers, fruit and veg.

The group, which is owned by the John Lewis Partnership, is set to unveil its new gardening and floristry range in-store, called Waitrose Flower Garden, as well online through Waitrosegarden.com.

Broadcaster and gardening expert Alan Titchmarsh was signed up by Waitrose earlier this month to promote its new ranges and offer tips on the site.

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