Halfords told to
end ‘misleading’ online pricing

The car and bike accessories retailer listed two car radios in July, claiming savings of £20 on each one.

But a complainant noted that the radios had only just been released, and challenged whether the savings claims could therefore be substantiated.

Halfords said the products went on sale at the original prices on June 17.

It had not intended to make any references to the higher prices in advertising because fewer than 28 days had passed before the sale price took effect, but said they had appeared in error.

The Advertising Standards Authority (ASA) noted that industry best practice recommended that comparative prices should have been available for at least 28 consecutive days and last offered no more than six months earlier.