Mill looks for capital gains by focusing 
on London

HISTORIC Leeds textile mill Hainsworth is capitalising on its global fashion status with a new marketing campaign, dubbing itself the “fabric of a nation”.

Hainsworth, based in Spring Valley Mills in Pudsey, has been attracting increasing attention from fashion houses across the world.

Now its new marketing campaign aims to cement the company’s connections with Britain’s capital of fashion, and features a stunning photo shoot setting Hainsworth’s fabrics against some of London’s most famous landmarks.

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Tom Hainsworth, managing director of the seventh-generation family business which was founded in 1783, said: “We are proud of our heritage and craftsmanship but also aware that to remain the fabric of a nation we must continually look to innovate.

“This is why it is so exciting to be working with some of the world’s most dynamic fashion designers, providing them with beautiful, timeless fabrics for their collections.”

Ahead of the 200th anniversary next year of the Battle of Waterloo, Hainsworth has launched a Waterloo Collection comprising the colours associated with the battle – bright scarlet, gold, white and royal blue.

British fashion designer Christopher Raeburn, famous for his re-appropriation of military fabrics into edgy menswear and whose clients include Victoria Beckham and Tinie Tempah, is a Hainsworth fan.

The company employs more than 150 people in Pudsey and is the oldest mill of its kind remaining in the country. It exports to countries including America, Canada, Russia, India, China, Japan, Australia and South Africa.

Hainsworth was awarded a Royal Warrant in 2004 and its interior fabrics are used as curtains at Windsor Castle and for the interiors of Buckingham Palace.