Stoves pushes Made in Britain logo
A campaign for a new Made in Britain marque for products manufactured in this country has produced a red white and blue ribbon logo after receiving an “overwhelming response” from the public.
Kitchen appliance manufacturer Stoves is leading the campaign after research earlier this year showed half of consumers were confused about which brands could still claim to be made in Britain.
The marque is designed to be used by British manufacturers on their marketing material, websites and products to help consumers understand the origins of the goods they are buying.
A survey of 1,000 people earlier this year found that more than a third would buy British goods more often if it was easier to identify the country of origin.