Susanna Reid in sofa switch

The presenter – who was absent from the BBC1 show yesterday morning – will not be returning to Breakfast ahead of her move.

ITV’s announcement came after days of speculation about the 43-year-old’s departure and the axing of its struggling show Daybreak.

It also follows the confirmation that the mother of three – who has been hugely popular with the BBC audience – had split from her long-term partner, Dominic Cotton.

The Strictly Come Dancing finalist will be joined by former GMTV star Ben Shephard, Charlotte Hawkins and Sean Fletcher on the newly-named breakfast show, Good Morning Britain.

Reid had previously dismissed reports of a move to ITV.