Valuable data attracts deal with Callcredit

Credit reference firm Callcredit Information Group has made its second acquisition in two months by taking over a Yorkshire marketing data company.

Callcredit, based in Leeds and backed by private equity, bought The Trading Floor under its Callcredit Marketing Solutions (CMS) division to help it expand its range of data services.

Christopher Savage, managing director of CMS, said they had been attracted to the Sowerby Bridge firm because of the 22 million records it holds.

"The acquisition of The Trading Floor brings our clients the freshest and most responsive data available in the market. The Trading Floor is a successful, creative and innovative company and will dovetail well into the Callcredit business."

The deal, for an undisclosed sum, comes after the Callcredit group bought process benchmarking in December.

Chris McDonald, managing director of The Trading Floor, said: "While we're still a relatively young company, we have enjoyed some great successes and achievements in recent years and I think this acquisition is a testament to that."

Callcredit has money to invest after London private equity house Vitruvian Partners bought Skipton Building Society's majority stake with the support of the reference and marketing services firm's management team, in December 2009.