The Right Now awareness and fundraising campaign, featuring scenes filmed at Leeds Cancer Centre, has been launched by the charity to highlight the personal impact of cancer.
It features a series of ground breaking adverts featuring real people filmed in a documentary style, in hospital. The highly charged and emotional ads bring together the real stories of patients and their loved ones, researchers and medical staff; including moments of diagnosis, treatment and test results.
Nicki Embleton, Cancer Research UK spokesperson, said: “Our Right Now campaign is a mosaic of cancer experiences which shine a light on the reality taking place, every day, across the region and the UK.
“People in our region hear the words ‘you have cancer’ every day.
“It’s life-changing for them, for their families and friends and for everyone who cares about them.
“Our campaign shows that research is working. But sadly, for some, time is so much shorter than it should be.
“That’s why our doctors, nurses and scientists are striving every day to find better, more effective and kinder ways to treat this devastating disease.
“We want people to watch the adverts and feel compelled to act - right now - to help more people survive.”
The charity says around 81 people across the region are diagnosed with cancer every day.
See the YEP later this week for more on this story.