The staff at Yorkshire Tea know how to get our attention quicker than it takes a kettle to boil - so it comes as no surprise that their latest video, following an 800ft long trail of biscuits falling over has already been shared hundreds of times over on Facebook and viewed more than 270,000 on Youtube.
Past videos by the company have received equal positive treatment from anyone who enjoys the Yorkshire brew, with incredible settings like the Yorkshire Dales and characters such as the Brownlee Brothers featuring on multiple occasions.
But this latest video, made to promote Yorkshire Tea's new 'biscuit brew' gives a starring role to the masters behind the mug.
After three-minutes of footage following boxes of tea and biscuits falling over in an impressive trail around the Yorkshire Tea Factory in Harrogate, it's the staff who get to celebrate the victory of their efforts.
And after all that work building the trail, we're almost certain they sat and had a brew!