Website improvements set to boost Peak District tourism

TOURIST chiefs in the Peak District have been congratulated by their national colleagues after they built a new website that aims to “bring the National Park to life”.

Lady Penelope Cobham, chairman of VisitEngland said Visit Peak District and Derbyshire’s project would make it easier to market the area to visitors, particularly those from abroad.

David James, the tourist board’s chief executive said: “The main aim of our revamped website is to persuade people all over the world that the Peak District and Derbyshire is a fabulous place to spend a holiday, so there’s much more emphasis on stunning images and video footage,

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“Instead of bombarding people with too much information, it is designed to capture their attention and then direct them quickly and seamlessly to all the details they need to plan a stress-free and enjoyable break.

“The new web pages have a fresher, contemporary feel to make browsing a pleasure, and we’ll be adding new content and sections as time goes on to continue to capitalise on our main assets, including themed short breaks in film and TV locations and romantic and city breaks in Derby and Sheffield.”

After viewing the website, Lady Cobham said: “Visit Peak District new and Derbyshire is taking the initiative by developing a new-look, easier to use website to promote the area more effectively to a national and international audience. Not only is it simpler and more appealing for potential tourists to use, it’s a versatile tool for tourism businesses to reach out to new markets.”