Environmentally friendly washing machine firm Xeros Technology has signed up 61 new partners to distribute and sell its systems throughout the US.
Sheffield-based Xeros, a spin-out from Leeds University, is in the process of creating a broad sales network across North America of established laundry industry players.
Analyst Joe Spooner of Jefferies said the signings are “a step change in Xeros’s potential”.
Xeros chief executive Bill Westwater said: “The material expansion of our Forward Channel Partner programme is an exciting and significant development for us.
“Our 61 new partners expand our sales and service capabilities substantially and will enable us to capitalise further on the growing interest in our commercial and environmental proposition across North America.”