XEROS Technology Group, the environmentally friendly washing machine firm, yesterday revealed that it had moved into the Canadian, Caribbean and Latin American markets.
The group, a Rotherham-based spin-out from Leeds University, designs washing machines that replace most of the water with special polymer beads.
The beads attract stains to their surface, extracting dirt and producing what the company claims is a result that outperforms traditional washing machines.
In Canada, Xeros has entered into a forward channel partner agreement with Michael St. Clair Fine Cleaners, a dry cleaning and laundry specialist, under which Xeros’ polymer bead laundry systems will be sold and serviced.
Michael St. Clair services much of Vancouver’s hospitality industry and has retail locations across the city.
In a statement, Xeros said: “This partnership will help bring Xeros’s patented cleaning technology to the Canadian market, a country in which changing climate conditions and increased energy demand has given rise to nationwide initiatives to accelerate utility conservation efforts.”
Xeros chief executive Bill Westwater said: “We are hugely encouraged by Xeros’s expansion internationally, further evidencing the relevance and increasing acceptance of Xeros’ near-waterless and energy-saving cleaning solution in geographic markets that can no longer ignore issues around water scarcity and need for energy conservation.
“These agreements also demonstrate the success of our forward channel partners programme, in which we create a broad sales and service network across the Americas of established laundry industry players.”