York Roast is on a roll with loyalty scheme

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​The York Roast Company ​said it ​is selling an extra 12,000 sandwiches a year thanks to its loyalty scheme.

The company, which has its headquarters in York, ​said the surge in demand stems for a scheme set up by loyalty reward specialist​,​ Loyalty Pro.

The reward system ​has worked so well for the fast growing chain of food outlets that it has been installed in all six of its ​UK ​sites.

York Roast serves freshly roasted​,​ hand-carved meat sandwiches, Yorkshire pudding meals and ​other ​refreshments to eat in or take out. It has outlets in York, Chester, Kingston-upon-Thames, Shrewsbury and Salisbury.

To help ​it engage with customers, Loyalty Pro was asked to build a bespoke loyalty scheme for the company which they called ​“​Love Roasts, Love Locals”. The loyalty card was piloted in the company’s Chester branch and worked so well that it was quickly rolled out to all their branches.

On joining the scheme, new customers are given 300 points for free, which is equivalent to £3, and another 20 points when they buy their first sandwich. After that, one point is awarded for every £1 spent.

Wayne Chadwick, MD of the York Roast Company​,​ said: “We are a fast growing business and it’s crucial for us to be able to engage with our customers and build a database so that we can continually promote to them. Loyalty Pro is a great system and the team behind it is very responsive.

“Our customers are crazy about our loyalty cards and they love building up their points and getting their due rewards. It’s a very easy system to use.

“We recently launched a new delivery service with Deliveroo and use our loyalty database to email out promotional offers telling our customers about the service and offers of the month.”