Family favourite biscuit tins from Cadbury and Fox’s have shrunk in size, yet the companies have not lowered the prices to reflect the new size of the products.
Cadbury Chocolate Biscuits and Fox’s Fabulously Biscuit Selection now appear to be the latest victims of the ‘shrinkflation’ phenomenon – where product prices stay the same, yet the size of the product shrinks.
Despite downsizing from 340g to 247g, Cadbury has not changed the price of their Chocolate Biscuit Selection, which remains at £6.
And Fox’s biscuits have not avoided the impact of shrinkflation either.
The biscuit company’s Fabulously Biscuit Selection has also shrunk in size, with a 600g box now only 550g but again still remaining the same price, £5.
‘Not unique to our business or brands’
When contacted for a comment, owner of Cadbury, Mondelez International, did not explain why the size of their Chocolate Biscuit Selection was reduced, however, the company did state that theirs was not unusual practice.
A spokesperson from Mondelez said: “This is not unique to our business or brands and food manufacturing can be impacted by a number of external factors such as the cost of raw materials or foreign exchange.
“We carry these costs within our business for as long as possible. However, like all food manufacturers, we sometimes have to make changes to ensure that people can continue to buy their favourite chocolate brands, at affordable prices, whilst also making sure we look after our manufacturing footprint in the UK and the 4,000 people we employ here.”
Fox’s Biscuits has been contacted for a comment.