IntechnologyWifi signs digital agreement with The Football League

Football fans could soon have access to new club-branded mobile apps and improved stadium WiFi following the signing of a seven-year deal between The Football League and a Yorkshire technology firm.
Natalie Duffield, chief executive of intechnologyWiFiNatalie Duffield, chief executive of intechnologyWiFi
Natalie Duffield, chief executive of intechnologyWiFi

The new apps will provide fans of participating clubs with free access to the latest news, social media content, commentary, highlights and statistics, as well as betting.

Harrogate-based intechnologyWiFi, part of Intechnology, will develop and deliver the official club mobile apps and install and manage the stadium WiFi networks. The apps will also deliver new commercial opportunities to the clubs.

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The stadium WiFi networks will power the mobile apps within the stadiums on match-days rather than facilitating open access to the internet.

The apps aim to deliver the digital match-day experience – from in-play betting links, delivered in association with Sky Bet, to a social media stream and the capability to share to outside networks, live scoring and statistics.

Shaun Harvey, chief executive of The Football League, said: “Once again, The Football League is leading the way with regard to delivering digital solutions to its member clubs, so that they can enhance the supporter experience at their matches.”

He added: “The fact that intechnologyWiFi is able to deliver this solution at no cost, while also facilitating new revenue streams for our clubs, made this a compelling proposition.”

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Natalie Duffield, chief executive of intechnologyWiFi, said: “Football fans are set to enjoy a revolution to their match-day experience, through the power of our innovative mobile application.

“IntechnologyWiFi is truly breaking the mould for the delivery of stadium connectivity and mobile content to clubs, with a WiFi technical solution within the stadium – installed and managed end-to end – allied to a world-class, club-branded mobile app, with content curated by experts around the clock to keep fans engaged 24/7 and drive long-term, sustainable revenues for the club.’

Peter Wilkinson, chief executive of Intechnology, described the deal as a “much needed game-changer”.

“Anyone who has tried to log on in a stadium during a busy football match will know the sheer frustration of poor connectivity caused by bad WiFi or overburdened cellular networks (3G or 4G), which can also be hugely expensive (in terms of data) for users,” he said.

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