Video: New Sheffield Wednesday owner targets Premier League by 2017

The Thai businessman today formally concluded his £37.5m purchase of the Hillsborough club.

Video warning: Flash photography

A signing session with out-going owner Milan Mandaric was concluded in front of the media, after which Chanssiri made it clear where his ambitions lie.

He said: “I believe that myself and our team will do our best to get the team back up to the Premier League.

“Sheffield Wednesday will be celebrating their 150th anniversary in 2017 and that would be an approximate goal for when we would like see the club back up.

“We are looking at making all the necessary investment to put the club in a position to get back up to the Premier League.

“We will evaluate at the end of the season and also the market with the consultation of the manager and staff.

“I believe there needs to be some investment but just throwing money at a club is not a guarantee of success. You have to do it in a smart and sustainable manner.”

A change of ownership at any club can lead to speculation of a possible change of personnel in the dugout and Wednesday have been no difference since news of the takeover was first confirmed.

Chansiri, however, is adamant that head coach Stuart Gray is doing a good job with the Owls.

he added: “I have met Stuart Gray and he is a good man. He is very knowledgeable about football and very competent. I am very happy with him and with what he has done.

“Today I give him my full support.”