‘Negative associations’ with child abuse scandal prompt re-brand for Sheffield Predators

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South Yorkshire American football team Sheffield Predators are looking for a new name due to the “negative associations” with its current moniker and child abuse scandals in the region.

The team, which was founded in 2008 and is among the country’s top 12 American football team, is calling on the public to suggest a new name, and is seeking support from the city’s sporting community in meeting the “significant” cost of re-branding.

“The name ‘Predators’ no longer sits comfortably with the club’s stated aims of developing links with the local community, including its schools, colleges and universities” said the general manager Toby Chesters. “We need to avoid any negative associations which the current name, unfortunately, is attracting. Our new name, when chosen, will help us to develop the club progressively in the future, both in South Yorkshire and beyond.”

The club’s non-contact Flag team has recently achieved national success, finishing second and third in the National Championships in the last two years.

Suggestions for the new name, which will apply to all levels of football including youth, adult and flag, can be emailed to wearesheffield@mail.com. The public will get the chance to vote on the winner.

The current Sheffield Predators logo

The current Sheffield Predators logo