500 days to go - Rugby League World Cup unveils new logo for tournament

With 500 days to go until the opening fixture of the Rugby League World Cup 2021 at St James’ Park in Newcastle, the organisers have today revealed a new brand identity.
Picture by Allan McKenzie/SWpix.com - 21/05/2017 - Rugby League - Dacia Magic Weekend - Castleford Tigers v Leeds Rhinos - St James' Park, Newcastle, England - Castleford & Leeds enter the field in the final game of the Dacia Magic Weekend.Picture by Allan McKenzie/SWpix.com - 21/05/2017 - Rugby League - Dacia Magic Weekend - Castleford Tigers v Leeds Rhinos - St James' Park, Newcastle, England - Castleford & Leeds enter the field in the final game of the Dacia Magic Weekend.
Picture by Allan McKenzie/SWpix.com - 21/05/2017 - Rugby League - Dacia Magic Weekend - Castleford Tigers v Leeds Rhinos - St James' Park, Newcastle, England - Castleford & Leeds enter the field in the final game of the Dacia Magic Weekend.

A statement released by the competition organisers said the refreshed Rugby League World Cup (RLWC2021) brand symbol – the Cup - is a natural progression from the previous tournament identity.

The new Cup is built from red, orange and yellow ribbons representing the men’s, women’s and wheelchair tournaments respectively.

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The new branding will also include bespoke elements from each host, that draws on its most recognisable icons and displays the sense of civic pride each host has for its town or city.

RLWC2021 will be celebrating the Power of Together and Terri Lynam, RLWC2021 customer director, said: “Today, 10 June marks 500 days to go until the tournament gets underway in spectacular fashion in Newcastle. It also marks another hugely exciting milestone on the road to Rugby League World Cup 2021, with the refreshed brand reveal.

“The Power of Together, allows us to focus even more on human interest stories, emotional connections, and a celebration of togetherness. Our refreshed World Cup identity showcases our values of inclusivity and boldness by incorporating all three tournaments into one logo.”

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