500 days to go - Rugby League World Cup unveils new logo for tournament
A statement released by the competition organisers said the refreshed Rugby League World Cup (RLWC2021) brand symbol – the Cup - is a natural progression from the previous tournament identity.
The new Cup is built from red, orange and yellow ribbons representing the men’s, women’s and wheelchair tournaments respectively.
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Hide AdThe new branding will also include bespoke elements from each host, that draws on its most recognisable icons and displays the sense of civic pride each host has for its town or city.
RLWC2021 will be celebrating the Power of Together and Terri Lynam, RLWC2021 customer director, said: “Today, 10 June marks 500 days to go until the tournament gets underway in spectacular fashion in Newcastle. It also marks another hugely exciting milestone on the road to Rugby League World Cup 2021, with the refreshed brand reveal.
“The Power of Together, allows us to focus even more on human interest stories, emotional connections, and a celebration of togetherness. Our refreshed World Cup identity showcases our values of inclusivity and boldness by incorporating all three tournaments into one logo.”