New title sponsor for Super League

Super League Europe has confirmed that First Utility will sponsor the premier competition for the next three years.
Wigan Warriors' Sean O'Loughlin, Shaun Wane and Blake Green celebrate with the trophy after winning the Super League Grand Final at Old Trafford, Manchester in 2013.Wigan Warriors' Sean O'Loughlin, Shaun Wane and Blake Green celebrate with the trophy after winning the Super League Grand Final at Old Trafford, Manchester in 2013.
Wigan Warriors' Sean O'Loughlin, Shaun Wane and Blake Green celebrate with the trophy after winning the Super League Grand Final at Old Trafford, Manchester in 2013.

The elite club competition will be known as the First Utility Super League until the end of 2016 after a deal believed to be worth seven figures was struck.

It is the first time in two seasons that clubs will receive cash from a title sponsor after the much-maligned Stobart deal was ripped up early at the end of 2012.

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Warwick-based company First Utility helps to minimise consumers’ energy bills through low-price tariffs and energy efficiency.

Super League chief executive Nigel Wood said: “It gives me great pleasure to welcome First Utility to the sport as the new title sponsors of the First Utility Super League.

“First Utility is a real challenger brand that is shaking up the UK energy market and we look forward to working with them over the next three years.

“2014 will be a particularly exciting period in the commercial development of the sport: this announcement is the first in a series of agreements that will put in place a family of partners around the First Utility Super League as we build on the legacy of the very successful Rugby League World Cup 2013.”

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Ed Kamm, Chief Customer Officer, First Utility said: “The Super League is passionately supported by millions of families in the UK who are the real stars of the game. In turn, we’re passionate about helping millions of families save on their energy bills.

“We think it’s a good fit. We are ambitious about challenging the status quo within the energy market and giving more consumers the low-price energy for which we’re known.

“As a fast growing alternative to the Big Six energy companies it felt right to partner with a growing sport to help build more awareness for our brand.

“We’re big fans of Rugby League and are proud to be part of the Super League community; together we hope we can be part of the growth of this exciting sport, as well as helping more people lower their energy bills.”

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The 2014 First Utility Super League season kicks off on Friday February 7 when champions Wigan Warriors begin their defence of the title with a home match against 2013 League Leaders Huddersfield Giants.

The opening round continues over the weekend of February 16 with six other fixtures and the season climaxes with the 2014 First Utility Super League Grand Final at Old Trafford, Manchester, on Saturday October 11.

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