Test cricket’s welcome return to Channel 4 for Joe Root landmark match – The Yorkshire Post says
Yet, while it’s to be hoped, even expected, that Root marks this occasion by maintaining the blistering form that he showed in Sri Lanka, this match also marks the return of live Test cricket to terrestrial television for the first time since 2005 after Channel 4 secured the broadcast rights.
And the significance of this, particularly in the midst of the latest lockdown, should not be under-estimated – live sport on free to air TV has offered great comfort, and enjoyment, to people of all ages who have been denied the simple pleasures of life by the pandemic.
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Hide AdAlready reflected in the viewing figures, it is to be hoped that sport’s wider societal role, particularly at times like this, is recognised in future contracts.
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