Tweed puts Great Yorkshire Show at the height of fashion

Yorkshire Agricultural Society (YAS) has produced a wool tweed that will be made up into men’s jackets and scarves to feature on the catwalk at the Great Yorkshire Show.

At around £250, they won’t be cheap, but when they come from the same mill that produces cloth for Burberry, Dolce & Gabbana, Paul Smith and Ralph Lauren, quality will be guaranteed.

The idea for the tweed came from discussions between YAS and Keighley-based tailors Brook Taverner, whose designs have been part of the show’s fashion events for many years. They drafted in Guiseley mill Abraham Moon and Sons to weave the cloth, which features the society’s colours green and gold in the check.

They finished jacket will have a number of special features including the words ‘Yorkshire Born and Bred” woven under the collar, a white rose of Yorkshire lapel pin and the society’s crest and white rose included in the label. The jackets will be available to buy at the Great Yorkshire Show in July, and the scarves will be on sale at the Society’s shop and café.

Charles Mills, Show Director of the Great Yorkshire Show said: “I’m sure this will be a real winner - with our members, with show visitors and indeed anyone who loves Yorkshire and the countryside. Plans are underway to register this as the Great Yorkshire tweed, though I should stress that our stewards at the show will still be wearing dark suits and bowler hats!”