Why Bradford windows and doors firm Safestyle is expecting a £4.7m loss

Retailer and manufacturer of PVCu replacement windows and doors Safestyle UK is expecting to post an underlying loss before tax of around £4.7m for its full year.
Safestyle UK is based in Bradford.Safestyle UK is based in Bradford.
Safestyle UK is based in Bradford.

The Bradford-based business said it expects full year revenue for 2020 to be over £113m, with revenue for the second half of the year up 15 per cent year-on-year.

It attributed the underlying loss to the cessation of operations during the first national lockdown in the first half of the year. Safestyle added that the business had returned to profit for the second half of the year in line with expectations.

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The business had eased in-home selling and door canvass operations in January in response to the most recent national lockdown.

However, after consulting with the Government Safestyle resumed in-home selling in February but door canvass operations remain on hold.

In a trading statement, Safestyle said: "The restart of in-home selling in February presents an opportunity for the group to regain the strong order intake momentum established in the second half of 2020.

"The business is optimistic that door canvass operations will be allowed to restart during the second quarter of 2021 as the UK moves out of the current lockdown."

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The firm added that it maintained remote sales appointments through January, leveraging investment in technology and training made through 2020.

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