Cheap and cheerful – how you can keep your head in the sales

Winner of The Apprentice, Michelle Dewberry from Hull is founder of Chiconomise.com and has top tips on how to bag a bargain and survive the sales season.

"Know what you want before you step out," advises Michelle.

"Buying stuff just because it's reduced isn't always the best deal.

"Do your research online first. You can use websites like Chiconomise.com and ShopStyle.co.uk to get even further discounts and you may be able to avoid the high street crowds altogether."

And once you've bagged one bargain of the season, don't get carried away with the credit card to keep hitting that elusive sales high.

Michelle advises: "Why not arrange to see a friend afterwards? If you know you have to finish shopping by a certain time, the temptation to get carried away is severely reduced."

Keep your eyes peeled for investment finds and MBDs (must-buy-or-die) clothes and accessories.

Fashion stylist Lisa Maynard-Atem of Stylisa gives the low-down on spotting a true style bargain:

Ask yourself the question: Do I really need it? How many times have you bought something on impulse, worn it once and then never worn it again, or never worn it at all?

Think about the versatility of the item. Picture three things in your existing wardrobe that your potential new purchase would go with. If you can't, then don't splash out.

Only buy clothes that fit your shape correctly. If you're between sizes, buy the next size up. Buying clothes with the intention of dieting into them is a big mistake.

Try not to be a fashion victim. Just because polka dots are the latest thing doesn't mean they are going to suit everyone. The trick is to take inspiration from the latest trends for what is best suited to you and your wardrobe.

There are rare occasions when you come across the perfect pair of trousers or a dream fitting T-shirt. If this is the case, and you can afford it, buy these items in multiples, in a variety of colours.