A survey of 10,000 holiday-goers has revealed the 50 towns and cities Brits are swarming to this summer.
And the seaside town - famed for its stunning Abbey, fish and chips and, of course, its role in Bram Stoker’s Dracula - towers above competition from the likes of Blackpool, Belfast and Glasgow in the list, compiled by Pegasus Marine Finance.
One in 10 participants said that they would be visiting London this summer - asserting its own dominance on the UK’s tourism industry – while Bournemouth, Manchester and Edinburgh made up the top five.
Yorkshire is well represented in the table, with York (10th), Scarborough (19th) and Leeds (24th) all featuring in the top half.
The Lake District also fared well, thanks to the growing allure of Kendal, Keswick and Penrith.
Five Welsh hotspots also made the list – Cardiff, Abergavenny, Newport, Harlech and Aberystwyth – while Belfast and Bushmills, home of the Giant’s Causeway, represented Northern Ireland.
The Pegasus Marine survey follows a report by The Telegraph, which found that more Brits are enjoying staycations than ever before.
According to data from Visit England, the number of overseas holidays booked by Brits is 16% lower than it was prior to the recession – while staycations increased by 12% between 2008 and 2013.
Jonathan Le Roux, co-founder and director of Pegasus Marine Finance, said: “Staycations are clearly a very popular way to holiday currently, and why not?
“Britain is beautiful and in my opinion is hard to beat when the rain’s not falling.
“Whether you’re visiting towns and villages of historical value or enjoying our varied coastline, the UK offers amazing diversity”
Is your hometown featured? Here’s the UK’s top 50:
12. Great Yarmouth
26. Isle of Man
33. Barnard Castle
34. South Shields