A taste for growth

Bakery chain Greggs yesterday said its expansion plans failed to distract the business last year after annual profits rose 8 per cent to £48.8m.

The performance, which included a 4.8 per cent rise in sales to 658m, came as Greggs prepared the ground for a faster programme of store openings.

The group has 1,400 retail outlets but intends to add between 50 and 60 shops to its estate this year, followed by at least 70 a year from 2011 onwards.

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As well as expanding in areas such as the South West, North East Scotland and North Wales, the drive will bring more shops in locations where customers work and travel, such as transport hubs and industrial and retail parks. In order to carry out the growth, Greggs has completed a major programme of reorganisation, including the overhaul of its supply chain and the harmonisation of 80 per cent of its product range.

It has created a single brand by converting 60 per cent of its 164 Bakers Oven shops to the Greggs fascia and launched a marketing

campaign promoting Greggs as "the home of fresh baking".

Chief executive Ken McMeikan, pictured, said: "The changes of the last year have put us in a strong position to deliver the significant growth opportunities that we have identified."