Amazon uses Yorkshire technology start-up to help firms speed up global growth

A Yorkshire technology start-up that specialises in automated regulatory compliance has launched its new product across Europe with Amazon.
Lizzie Murphy
By Lizzie Murphy
Published 24th May 2023, 06:00 BST
Updated 24th May 2023, 11:06 BST

Hull-based Rubicon Bridge said its automated Reg Tech Tool enables food supplement brands to expand internationally by eliminating the complicated regulatory compliance challenges that brands commonly encounter when entering new markets.

It has made its debut on the online giant’s European Service Provider Network, with the platform enabling any seller operating within the EU to access it.

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The tool ensures regulatory compliance and provides instant labelling and eCommerce text, meaning businesses can launch their brands instantly in multiple European markets.

Sharon Stathers, from Department for Business and Trade, left; John Redman, Lee Gray, Kathryn Brown and Emma Hunt from Rubicon Bridge, and Torsten Schafer, of Pattern Europe, which is Amazon's biggest global seller.Sharon Stathers, from Department for Business and Trade, left; John Redman, Lee Gray, Kathryn Brown and Emma Hunt from Rubicon Bridge, and Torsten Schafer, of Pattern Europe, which is Amazon's biggest global seller.
Sharon Stathers, from Department for Business and Trade, left; John Redman, Lee Gray, Kathryn Brown and Emma Hunt from Rubicon Bridge, and Torsten Schafer, of Pattern Europe, which is Amazon's biggest global seller.

Lee Gray, business development director at Rubicon Bridge, said: "There is no ceiling for Rubicon Bridge. Nobody has tech that removes regulatory friction quite like ours. Our potential to scale is endless. Wherever there are products to sell and regulations to comply with, there's a need for Rubicon Bridge".

Regulatory experts and co-founders, Emma Hunt and Kathryn Szymonowicz, were inspired to develop the tool following decades of first-hand experience navigating the complexities of regulatory compliance.

They wanted to empower other businesses to overcome these challenges and achieve international growth.

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Ms Hunt said: "We understand first-hand how daunting it can be to navigate the complex world of regulatory compliance, especially when looking to expand internationally.

"Our tool streamlines the process, enabling businesses to focus on growth and success."

The launch was supported by the Department for Business and Trade and Emma Hardy, Labour MP for Kingston upon Hull West and Hessle.

Related topics:AmazonYorkshireEuropeHullLee GrayEmma Hardy