App provides new vision for online selling

A new app lets shoppers flipping through retail flyers purchase items that catch their eye using image recognition technology.
By The Newsroom
Published 27th Aug 2013, 01:01 BST

The iOS app Pounce allows shoppers to scan images they spot in print media with their device’s camera, then buy the item online directly from the retailer.

“We are able to match an image with an actual product available online,” said Avital Yachin, chief executive of BuyCode, Inc, the Israel-based company that developed the app,

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It is one of a growing number of apps using image recognition to bridge the physical and online worlds of e-commerce.

“Our vision is to allow purchasing of any product in any print ad,” he said, adding that the company plans to expand to catalogs, magazines and billboards.

The Pounce app recognizes products that its retailing partners, which include Staples Inc, Target Corp, Toys “R” Us Inc and Ace Hardware Corp, sell online.

Related topics:Israel