Arena sees improvement in trading

RACECOURSE operator Arena Leisure said signing new media agreements for the coverage of its race meetings has led to an improvement in trading.

The company, which operates seven courses around the UK including Doncaster, said an increased contribution from international media rights that are distributed through At The Races (ATR), Arena's affiliate, had resulted in a moderate improvement in business trends compared to 2009 levels.

In an interim management statement, Arena said: "Trading in the year to date has been in line with our expectations and we anticipate that the moderate improvements we are seeing will continue. Trading over the important summer period is more dependent on economic recovery and consumer sentiment and therefore, at this stage, remains inherently uncertain.

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"Visibility of forward hospitality bookings for the summer season and the September St Leger festival is limited as lead times remain short. To date, the booking patterns for hospitality business are similar to 2009 and we maintain our previous view that 2010 is likely to have a similar outcome."

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