Asda crowned UK’s best supermarket for own brand essentials, with Waitrose just behind, says Alertr

A spokesman said: “After analysing these products , Asda was revealed as the best supermarket for the price of their own brand essentials – known as ‘Just Essentials’ – with the retailer offering 31 out of the 42 everyday products at a total basket cost of just £34.17. Waitrose had the largest range of shopping basket products, with their Essential Waitrose & Partners budget range, offering 32 out of the 42 everyday items, but for a total basket cost of £48.23, which was £14.06 more than Asda.”

The statement added: "Looking at prices across the board, everyday items such as rice and chicken vary a lot between supermarkets. Rice in the Morrisons Savers range is just 28p, while it’s £1.60 in Ocado’s Own Range, a £1.32 price difference. Chicken Breast Fillets at Ocado are £2.90, but at Waitrose they are £4.60 in the Essential Waitrose & Partner’s range.”

Andy Barr co-founder of www.alertr.co.uk, commented: “It’s been a tough month for British consumers; after the announcement that grocery inflation hit 16.7 per cent in January, with a potential £788 increase on the typical annual shopping bill.

"It’s no wonder that more people are turning to own-brand essentials or their equivalent to try and lower the cost of their food shop a bit more, and hopefully this research helps point them in the right direction with where to find the most commonly bought products at the lowest prices.”