ASOS enters the luxury resale sector

ASOS, the fast-growing online fashion retailer, said it had invested in a firm that buys and sells pre-owned designer clothing as it seeks to extend its reach to the luxury resale market.

By The Newsroom

Published 27th Nov 2012, 06:00 BST

ASOS said yesterday it had made “a significant minority investment” in Covetique, appointed a senior representative board member and will help the firm’s management grow the business over the next few years.

Covetique’s website buys and sells clothing, shoes, handbags and accessories from labels such as Burberry, Mulberry, Alexander McQueen and Christian Louboutin that are pre-owned but in pristine condition.

The firm offers free courier collection, quality-checking, authentication, pricing, photo production, editorial and shipping.

ASOS, which has bucked the gloomy trend in the UK retail sector with a 40 per cent jump in year profit, targets young women looking to emulate the designer looks of celebrities such as Nicole Scherzinger, Tulisa Contostavlos and Pixie Lott.

Mulberry Burberry