Asset management firm pairs up with the Ryder Cup

WHEN Jose Maria Olazabal kissed the trophy after leading the European team to victory in the Ryder Cup at the Medinah Country Club, in Illinois, last year, his relief – and pride – must have been palpable. His team had just carried off the ‘Miracle at Medinah’ – one of the greatest comebacks of modern times.

Yesterday, it was revealed that Standard Life Investments had become the first worldwide partner of the Ryder Cup – which means it will become the event’s official partner on both sides of the Atlantic.

As a result of this deal with Ryder Cup Europe and the PGA of America, Standard Life Investments can promote and market its association with The Ryder Cup on a global scale. The global asset management company is the worldwide partner for the 2014 and 2016 Ryder Cups.

Keith Skeoch, the chief executive of Standard Life Investments, said: “This sponsorship complements our reputation as a leading global asset manager with strong performance and a distinctive team culture.

“It is an integral part of our long-term brand building strategy and is a perfect match in terms of our heritage, client base and strong team ethos.”