Asset management firm pairs up with the Ryder Cup


Yesterday, it was revealed that Standard Life Investments had become the first worldwide partner of the Ryder Cup – which means it will become the event’s official partner on both sides of the Atlantic.
As a result of this deal with Ryder Cup Europe and the PGA of America, Standard Life Investments can promote and market its association with The Ryder Cup on a global scale. The global asset management company is the worldwide partner for the 2014 and 2016 Ryder Cups.
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Hide AdKeith Skeoch, the chief executive of Standard Life Investments, said: “This sponsorship complements our reputation as a leading global asset manager with strong performance and a distinctive team culture.
“It is an integral part of our long-term brand building strategy and is a perfect match in terms of our heritage, client base and strong team ethos.”