Aviva sees general insurance premiums leap higher as cost of cover rises

Aviva said this reflected “continued strong rate discipline in the high inflationary environment” as well as new business growth.

Overall, group wide general insurance premiums lifted 16 per cent to £2.7bn.

The insurance sector has been increasing the cost of cover in response to the soaring cost of repairs and labour.

Recent figures from the Association of British Insurers (ABI) showed that the average home insurance policy cost 19 per cent more – up £60 – year-on-year in the first quarter of 2024, while comprehensive motor cover was about a third, or £157, higher.

Aviva said it remains focused on “pricing appropriately” in its general insurance business over the remainder of the year.

Its first quarter results also showed that its performance was boosted by strong demand for health insurance, with sales at its protection and health arm up 5 per cent at £106m.

It saw solid inflows to its asset management business, with net flows up 15 per cent, while its workplace pensions arm saw £2bn of net flows after the group won 136 new schemes.

Amanda Blanc, group chief executive of Aviva, said: “This is another set of excellent results, extending our track record of consistently strong trading.”

She added: “Aviva is in great health. We are financially strong, we are trading well, and our investments in new products and customer service are paying off.”

In March, the firm said that group operating profits increased by 9 per cent to £1.47bn for 2023, which saw it up its dividend and announce a share buyback programme to purchase £300m in shares from investors.