AWA gives Lakeland site fresh look

The Leeds firm was commissioned to make the buying process easier and worked with Javelin Group, an e-commerce consultancy and systems integrator.

AWA improved each part of the Lakeland website, from category, product and search results pages to the checkout. The site was then tested with customer feedback used to guide the development.

Tony Preedy, marketing director of Lakeland, said: “We are proud of our new website. We were determined that our new platform would enable us to give our customers the very best levels of service, and to enable us to present our innovative range of products in the best possible light.”

Christina Marks, managing director of AWA, said: “Working closely with Lakeland and Javelin teams, we’ve been able to further bring the Lakeland brand to life online.”