Blame Instagram and TikTok for rise of global conformity: Bird Lovegod

For the same reasons new buildings tend to look the same, and everywhere starts to look the same, and as new replaces old, the practicalities, cost effectiveness, and lack of imagination creates cities that look the same, the world over.

And inside those cities, the trend continues. Shops look the same, offices look the same, coffee shops look the same. It’s a collective sleepwalk into homogeny. How did this happen?

How did adverts all start to look the same, sound the same, how did brands become blands, with products that look the same, packaging that looks the same, and represented by people who definitely look the same?

Much of this reductive trend is due to creative agencies, ironically, who take their influences from, of course, the internet, and specifically, of course, Instagram, and in doing so limit their ‘creativity’ to a palette of highly samey looks, tones, feels, ‘moods’, ‘moments’ trends, and aesthetics.

In many regards there is no actual creativity happening, only the copying of what is already there, and making subtle and predictable changes to fit the brief.

It happens to people. The more time they spend on the likes of Insta and TikTok the more obvious it is. Anyone with lip fillers is definitely over exposed to social media, they’ve been influenced into a look, and possibly an entire world view, almost certainly a sense of their own identity, based on an artificial reality. And there’s millions of them. All looking the same. Mini Kardahshian wannabees, clones striving to be more clone like. They’ve been through the same wind tunnel and are predictably formed. They are the influenced.

Where is the real, one wonders?

And what to do about the drip drip slide into dull copy and paste everything?

From a commercial creative perspective, the answer has to be to stop doing what everyone else is doing and aim for actual literal creativity, originality, innovation, genesis.

Stop copying what everyone else is doing. Stop. Pretend you are an artist and if what you create is in any way derivative you must destroy it and start again.

Take risks. Be courageous. Be original. If you can’t be that, just leave.

From a personal perspective, as a human being on earth, you absolutely must take this opportunity to seek and find the truth regarding your own existence.

You will not find this by autonomously being like everyone else. Sometimes I get the sense that humanity is decomposing. Morally degenerating.

It’s to do with having no truth, no high standard, nothing and no one to look up to as the arbiter of good and evil, right, and wrong. Without this, civilisations crumble inwards onto themselves.

As ever - seek truth and reality. It does exist.

Bird Lovegod is MD Of Ethical Much