Bonmarché is cheered by big jump in online sales

Over 50's fashion retailer Bonmarche cheered a big jump in online sales at a time when its high street stores are feeling the pinch from the fall in footfall and weaker consumer sentiment.

Bonmarche has published its half year results
Bonmarche has published its half year results

In the 26 week period ended September 29 2018, total revenue was £97.9m, which was in line with the same period last year.

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Helen Connolly, the chief executive of Bonmarché, commented: “Whilst store trading has been impacted by the general weaker consumer sentiment and footfall seen across the market, we have continued to improve our proposition, particularly our digital capabilities and with a broader, modernised product offer, which is reflected in our strong online performance. We remain focused on exploiting the opportunity afforded by the increasing demand for online shopping, and are encouraged by customers’ responses to new ranges such as denim, leisurewear and resortwear.

“Providing that sales during the key Black Friday through to Christmas trading period meet expectations, the board maintains the guidance published in September, being that the underlying PBT for the group for FY19 will be £5.5m.

“Despite the challenging market, the health and fundamentals of the business remain strong and the board remains confident in the strategy and in Bonmarché’s long-term prospects. Accordingly, the board has declared an interim dividend of 2.5p per ordinary share, in line with last year’s interim dividend. The board’s intention at this time is that the total dividend in respect of FY19 will be maintained at 7.75 pence per share, in line with FY18.”