Breakthrough for Zoo Digital
Zoo Digital, the Sheffield-based company that supplies software to Hollywood studios, has won a trade order from New York firm Hudson Yards, which supplies advertising companies with retouching and digital imaging.
Zoo said the contract is significant because previously the trade has seen the company as competition. The company's software has been sold directly to external content providers, including the major Hollywood studios.
Zoo said the licensing of these products within the trade represents a significant and unexpected area of new business.
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Hide AdChief executive Stuart Green said: "We've generally experienced resistance from within the trade, as our tools reduce the amount of chargeable work needed in most situations. However, we are increasingly getting interest from businesses that are accepting change is inevitable."