Published 14th Aug 2023, 16:45 BST

The campaign, which encourages consumers to shop locally and support businesses in their communities, will stop in Ryedale on 7 November, before going on to stop in York the following day.

Local small businesses will have the chance to join in and be featured by the campaign when it visits.

Michelle Ovens CBE, and director of Small Business Saturday UK, said: “The UK’s fantastic entrepreneurs work tirelessly to make an incredible contribution to the economy, but continue to face a really tough time.

The campaign will stop in Ryedale on 7 November before going on to stop in York the following day.

“It is more important than ever that we support and recognise their efforts. The Tour will showcase these exceptional and innovative small businesses, and the amazing contribution they make to local areas, whilst also offering them vital support both in-person and online.”

Supported by BT, the tour will begin in Inverness on 30 October, before travelling around the UK for a month. Outside Yorkshire, destinations will include Fife, Glasgow, Belfast, Chester, Newcastle and Manchester.

The campaign, which is now in its second decade in the UK, is backed by principal supporter American Express.

Alongside the roadshow, the campaign will also offer small businesses everywhere in the UK a month of dedicated free online support, with daily workshops and mentoring covering a range of topics, as well as insight sessions with small businesses and industry experts.

Campaign to celebrate small businesses set to make two stops in Yorkshire later this year