Broadband: Brownlee brothers help Quickline bring rural communities up to speed in Yorkshire and Lincolnshire

Celebrated triathletes the Brownlee brothers have teamed up with East Yorkshire-based broadband provider Quickline Communications to spread the word about the rollout of its fast and reliable services in rural communities
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Published 11th May 2023, 09:41 BST
“Our roots are in the North, so we understand how important it is for rural communities to have fast and reliable internet access.” – Brownlee brothers“Our roots are in the North, so we understand how important it is for rural communities to have fast and reliable internet access.” – Brownlee brothers
“Our roots are in the North, so we understand how important it is for rural communities to have fast and reliable internet access.” – Brownlee brothers

Yorkshire athletes Alistair and Jonny Brownlee are helping to promote Quickline’s game-changing rural broadband.

Elder brother Alistair famously helped Jonny over the finish line at the World Triathlon Series in Mexico in 2016, in one of the defining images of modern-day sport.

The move by Alistair to make sure Jonny wasn’t left behind reflects Quickline’s view that no-one should be left behind when it comes to fast and reliable broadband.

Rural broadband can be fast and reliable thanks to this roll outRural broadband can be fast and reliable thanks to this roll out
Rural broadband can be fast and reliable thanks to this roll out

The athletes also epitomise Quickline’s belief that rural communities shouldn’t settle for second best.

Quickline is on a mission to tackle internet inequality affecting rural communities across Yorkshire and Lincolnshire. Quickline is already available to more than 300,000 premises with its existing next generation fixed wireless broadband and is rapidly blending that with a full fibre network creating the UK’s only gigabit capable network using hybrid technology.

The partnership with the Yorkshire born Brownlee brothers, will include Quickline’s first ever TV commercial.

Kat Jeffery, Head of Marketing at Quickline, said: “Our new partnership with the Brownlee Brothers is a perfect fit.

“Alistair and Jonny share our values and belief that no-one should be left behind or settle for second best. We’re delighted they’re working with us to spread our message and to promote the urgent need for improved broadband provision in rural areas.”

The brothers’ Brownlee Foundation works with communities to inspire children from all backgrounds to enjoy sport and encourages them to lead active lifestyles. This also ties in with the importance Quickline places on working with and supporting the communities it serves.

Alistair said: “We passionately believe that everyone deserves the same opportunities in life, whether that’s in sport, education or digital connectivity.

“We really admire what Quickline are doing to make sure rural communities across Yorkshire and Lincolnshire get the internet speeds they need, so we’re delighted to support them to raise awareness.”

Jonny said: “Our roots are in the North, so we understand how important it is for rural communities to have fast and reliable internet access.

“We’ve always strived to be the best we can as athletes and Quickline are striving to provide the best internet service they can to these communities, which is why we’re proud to be playing our part.”

Quickline CEO Sean Royce said: “The Brownlee brothers are true British sporting heroes and outstanding role models.

“Their dedication and passion for their sport is matched by their character and values, making them the perfect choice as ambassadors for Quickline.

“There’s also great synergy with our shared belief that no-one should be left behind, making this an ideal partnership.”

Residents and businesses can use Quickline’s postcode checker at www.quickline.co.uk to find out whether a Quickline service is available in their area.

Related topics:East YorkshireJonny BrownleeLincolnshire