Sustainable meat retailer Farmison triples size of workforce in Ripon to more than 100 staff

The sustainable meat retailer Farmison has revealed that its sales doubled during lockdown.

John Pallagi

Farmison & Co, the sustainable online meat company that connects farms directly to customers, today announced strong growth for the nine months to 31 December 2020, declaring an annual net profit for the first time in its short history.

The audited Companies House filing, resetting Farmison’s accounting period to match the calendar year, comes a week after it announced the appointment of KPMG to explore strategic options for the business.

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A spokesman said: "The business achieved phenomenal growth, more than doubling sales in the past year, regularly achieving over £1m sales each month."

"But this hasn’t been a one-off boost – It builds on Farmison’s growth story with 40 per cent of new customers placing a second order and research that’s showed only 1.25 per cent of customers said they would cease using Farmison once the lockdown ended."

"And with highly favourable market fundamentals such the growth of online, the increased commitment to eating better and a customer committed to sustainability, Farmison now has ambitions to disrupt the meat industry, as it becomes a £100m brand in a category where consumer choice has largely been limited to an unbranded offer."

"And to mark National Butchers’ Week, it took another step in that journey, launching a brand-new website with more content, clearer navigation and the ability for customers to select delivery dates upfront and checkout in just two clicks."

E-commerce sales rose from £3.4m to £10m in FY20, as overall revenue doubled from £5.4m to £12.1m.

The company said that Covid-19 had brought new interest in how food is produced, accelerating the trend of customers choosing the convenience of online.

The company tripled the size of the workforce at its Ripon base to more than 100 people over the last year.

John Pallagi, Farmison & Co CEO and founder said: “Last year’s obstacles caused us to slow down, hibernate and appreciate our families more than ever. Many of us have used that that gift of time, to cook at home and seek food that tastes great and is better for our environment.

“I’d like to thank new and old customers alike for their support in 2020 – every one of them is helping sustain responsible farming that’s in balance with the beautiful landscapes of our farmers across Yorkshire, Lancashire and Cumbria.”

“And not only are UK customers re-discovering our unique heritage breeds and their glorious taste, I believe the reputation of sustainably reared British meat across the world has never been higher.

“So that’s why, as we look for new trading arrangements with the world, we should be putting our best farmers at the heart of new trade deals.

“The quality of our meat, our sustainable husbandry, our heritage breeds are legendary across the world – I look forward to helping our policy-makers understand that better.”

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