That’s entertainment for Gravity

The hub will open this summer and is a joint venture between Landsec, Invesco and Gravity. The firms will invest £4m to redevelop the site. Gravity said this is a great show of confidence amid the pandemic.

The firm said this signals a new phase of growth for Gravity, which started as a trampoline park company in 2015 and has since built on its success to provide entertainment concepts as well as a new lease on life for high streets and shopping centres.

The unit is 80,000 square feet over four floors, and will host a fully themed leisure and food experience, offering consumers a variety of new gaming experiences as well as food and beverage offerings.

Some highlights include a Japanese E-karting area with a dedicated street bar and noodle kitchen, a New York themed area with 16 full-length bowling lanes that offer the latest immersive technology, as well as an American eatery, live music and high-end cocktail bar.

The news follows a busy year for Gravity, which against a difficult market backdrop caused by the global Covid-19 pandemic, has still managed to secure a pipeline of other sites in Oman, Germany and Birmingham to open this year, as well as other prime locations in the UK.

Harvey Jenkinson, co-founder and CEO at Gravity, said: “This is a huge milestone for Gravity as we look to not just grow our business but also the types of venues that we are creating.

"We believe that concepts like this will be the future of the high-street with retailers closing, offering a solution to landlords who are concerned about how to fill the space and attracting more footfall to shopping centres.

“The exciting four-floor entertainment hub will showcase Gravity’s ability to create venues that cater to all age groups whether that be families, friends or even corporates, and with the current travel restrictions, this immersive experience will enable customers to feel like they could be in a completely different place in the world.”