Digital transformation reaps rewards for Manningham Housing Association

The number of Twitter users following the Bradford-based association’s posts has risen by 16.9 per cent since July last year, with Facebook followers up by almost 23 per cent and the number of LinkedIn followers rising by 25.9 per cent.

Meanwhile, the ever-expanding video content available on MHA’s YouTube channel has led to a growth in viewing figures of more than 229 per cent.

The past 12 months have also brought greater use of its bespoke digital platforms including the MyMHA portal which is now used by more than two thirds of the association’s households compared to just a third last July.

Lee Bloomfield, MHA chief executive, said: “The major improvements in the quality, impact and reach of our communications operations – internally and externally – have brought significant benefits.

“These efforts were especially important during the pandemic and, having ramped up these activities, we are committed not only to maintain but to increase them in the months and years ahead.

“Special credit must go to Carolina who has been the driving force behind this work, including all our social media activities.”

Ms Padovezi de Oliveira said: “Manningham Housing Association is all about positivity and moving with the times for the benefit of our customers.

“I am so pleased that the efforts we have made to improve our communications has broadened interest in what we do and how we do it.”​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​