Former journalist nets £50m

Natalie Massenet, founder of the Net-a-Porter website, looks set to reap an estimated £50m windfall after agreeing to sell her stake in the business to the owner of the Cartier and Montblanc brands.

Ms Massenet, a former fashion journalist who set up the internet retail business in June 2000, will remain as executive chairman after the deal with Richemont. The Geneva-based luxury goods retailer owns 33 per cent of the business and is making an offer for the remainder of the shares in a deal valuing Net-a-Porter at around 350m.

Net, which generated sales of 120m in the year to January, employs nearly 600 people in London and New York. The website features collections from some of the world's major designers.

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