Fuse8 still looking to expand following de-listing

Fuse8 has worked with housebuilder Persimmon for three years. A recent project for the York-based group involved re-building its website and creating a technology platform.

Fuse8 said the website broke away from the model used by rival housebuilders.

The site focuses on the four main triggers which result in people buying a new home: growing families, first-time buyers, downsizing and investment opportunities.

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It also allows potential buyers to create their own brochure, which can be downloaded.

The site focused on the importance of SEO (search engine optimisation), so buyers searching for homes online were more likely to be directed to Persimmon’s site.

Fuse8 said the award-winning project “instantly delivered the success in site traffic, interaction and most importantly footfall to developments”.

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