Going by the book to export to Latin America

But Latin America, though the home of plenty of opportunities for UK businesses, is still a region of the world that “seems rather detached from the UK”, according to Gabriela Castro-Fontoura, the owner of Yorkshire-born business Sunny Sky Solutions. So she has written a book aimed at helping the UK’s small businesses expand into Latin America.

Ms Castro-Fontoura, who has recently relocated Sunny Sky Solutions to Montevideo, the capital of Uruguay and where she was born and raised, said: “Most UK business owners and decision makers will probably have thought about Latin America for their exports.

“However, my experience tells me that for most, this is still a region of the world that seems rather detached from the UK, so my idea was to bring it closer, in simple terms but with plenty of evidence and information.”

Ms Castro-Fontoura lived in the UK for more than 13 years. After working as a consultant, she set up Sunny Sky Solutions to act as a bridge between businesses in the UK and Latin America.

Via her book. Doing Business with Latin America, Ms Castro-Fontoura covers a range of topics from business etiquette to import barriers, and from currency issues to multilingual ecommerce.

Ms Castro-Fontoura said: “The book doesn’t have all the answers, but it has a lot of great questions – I hope that businesses use it as a starting point in their Latin America export journey and that they come back to it as things progress.

“Managing directors, export managers, sales directors and their teams know that the vast amount of information available out there about each export market can be overwhelming – this eBook aims to become their one-stop-shop for everything export-related about Latin America.”