Grand National record for bookie

Bookmaker William Hill hailed a “successful” start to 2013 after enjoying its best ever result at this year’s Grand National when 66-1 outsider Auroras Encore won at Aintree.
By The Newsroom
Published 19th Apr 2013, 10:20 BST

The firm said the Grand National results, which came after the end of its first quarter, even surpassed its record win on the 2009 race when Mon Mome romped home at 100-1.

William Hill said it saw a poor Cheltenham festival last month, although this was offset by good football results after the Champions League saw no English teams in the quarter final for the first time since 1996, as well as a lucrative Six Nations when the English rugby team beat favourites the All Blacks and Wales went on to win.

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The group reported an eight per cent jump in earnings in the first three months of 2013 after net revenues rose 15 per cent, with its online operations the star performing division once more.

Sporting bets made online were higher than that spent “over the counter” in its high street betting shops throughout the first quarter, with increasing numbers of bets made through its mobile apps.

It said its app was downloaded 45,000 times on Grand National day and 51,000 times during the Cheltenham Festival.

Related topics:Six NationsAll BlacksChampions LeagueWales