How York Gin says it is supporting people taking part in Dry January

The company is offering a 10 per cent discount on any gin bought before January 8.

York Gin said it will keep the booze safe until the start of February. Customers will then be able to pick up their gin from the York Gin shops - or receive it through the post if they bought the gin online.

A spokesman said: "We fully support the idea of responsible drinking. One of our catchphrases is ‘Don’t drink more - drink better’.

“We also realise that people do need an incentive to keep going through the hard dark first months of the year.

“So we’re offering a discount on the gin people buy in early January. And we will keep it by - and out of reach - until we have all safely navigated Dry January.”

The company is also offering alcohol-free mulled warm drinks each weekend during January as a way of supporting the campaign.

During York’s Residents’ Weekend towards the end of the month, these drinks will be free for anyone who lives in York.

Dry January - a month-long campaign to get people to stop drinking alcohol during January - is now in its tenth year.

Organised by the Alcohol Change UK charity, it aims to encourage people to drink more healthily all year round.

York Gin has two shops in York. Its 16th Century shop opposite the famous Shambles won Retailer of the Year at the Visit York Tourism Awards 2023 and its shop in the city’s railway station is frequently visited by celebrities visiting the city.

York Gin was recently a Best Buy in the BBC Good Food magazine, was named as Best Flavoured Winter Gin in the Daily Telegraph and named as joint Gin of the Year by Good Housekeeping. It also featured in the Gin Guide’s top Rhubarb, Christmas and Navy Strength lists.

For people who don’t want to go dry this January, the company is offering the same 10 per cent discount and they can have their gin delivered right away with the code GINUARY.