Leeds printing firm Awesome Merchandise and artist Drew Millward team up for Simon on the Streets homeless support charity

Awesome Merchandise is introducing schemes throughout the end of the year, including the launch of a dedicated online shop with a specially-designed merchandise range, with all proceeds from every item purchased going to Simon on the Streets.

In addition, the company will donate 10 per cent of profits from any of its products sold throughout December.

Partnering with illustrator Drew Millward - known for Leeds International Beer Festival and Brudenell Social Club art works among others - the Keep Leeds Warm merchandise range features images and landmarks being "kept warm" by the owl in the city's coat of arms.

Luke Hodson, founder of Awesome Merchandise, said: “Supporting the local community lies at the heart of what we do and Simon on the Streets does some incredible work to help homeless people in and around the city and so we wanted to show our utmost support for them.

"It would be devastating to see them close, not to mention the impact it would have on the people who are living on the streets in Leeds.

“It was important that we also partnered with a local illustrator for this project, which is why we chose to work with Drew.

"His fantastic designs are really striking, and reference Leeds’ most iconic scenery and landmarks, whilst spreading an important message.

"We hope people will join us in supporting Simon on the Streets by purchasing the specially created merchandise, or even just by making a small donation through our dedicated online shop.”

Simon on the Streets offers street-based, emotional and practical support for those who cannot access mainstream services. It also atackles the behavioural issues and mental illnesses that result in homelessness and addiction.

Natalie Moran, CEO of the charity, said: “Simon on the Streets is an independent charity whose income relies solely upon the incredible generosity of our corporate partners and community fundraisers, all of whom have been impacted by the pandemic.

“With a reduction in donations and so many events cancelled we could not be more grateful to Awesome Merchandise for thinking of us at this time.

"Their hard work and determination to put together such an innovative campaign has been so inspiring.

"I have no doubt they will achieve their target goal, which will ensure that Simon on the Streets can continue to support the most vulnerable in our community during the tough winter months."

To help Awesome Merchandise reach its £50,000 target, visit the Keep Leeds Warm online shop here.